Community without Compromise
That’s our new tagline for Brandon Wilde (see post below). We learned a lot thru the coarse of this project. Like, don’t schedule a photo shoot in the dining area DURING lunch. Chances are, you’re setting up at someone’s regular table and they certainly don’t want to be inconvenienced by some punk kid ad guys and their photographer. But more importantly we learned a lot about a demographic that we’ve never worked with before. Truly inspiring. We used all-resident models for the shoot and had a blast.
Our “Community without Compromise” tag line is an all-encompassing thought that carries over in each medium for their new campaign (print, television, radio, collateral materials, and web). Brandon Wilde is indeed unique, and hard to describe. It’s a place that provides whatever level of life care you need, but more importantly it’s a place you make your home.
We recently redesigned and launched a new user-friendly site, take a look: http://www.brandonwilde.com
